Behavioral economics provides fundamental insights into how people think—and how altering the decision-making context can make an impact on their choices. In this virtual program, you will learn how to design and rigorously test a “choice architecture” that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company.
What are the benefits
- Discover the subtle forces driving choices and become your organization’s go-to problem-solver
- Develop a user-oriented, outcome-driven mindset
- Improve employee motivation
- Design products and services that create more value for your customers
- Enhance organizational performance by using “choice architecture” to alter the context in which employees make decisions
- Facilitate rapid cycles of idea generation
- Test the potential impact of proposed actions
- Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business
